This project was for a competition by the RSA. The brief was called 24 hour living. The task was to chose a group of people which to research, to identify issues and to come up with creative ideas towards these issues.

My researched group were students from the London School of Economics, whom I have interviewed about their 24 hours in order to get an idea about how their days look like. After creating 3 different concepts I chose to develop concept number 2 and entered the competition with the four following boards.

After-work -shopping is a hassle. The new `shopping list creator` on Sainsbury’s website will help you to select healthy and seasonal meals which you download onto your memory-stick.

Straight after work you go to your local Sainsbury's where you insert the memory-stick into the screen attached to the basket. Choose one or more meals and the screen will lead you through the shop to get all the ingredients you need. Scan them and the item will disappear from your virtual shopping list and you'll be informed what the items in your basket cost. It's easy, quick and cost effective.

My project was chosen by the RSA out of a 184 and I was given the opportunity to present in front of a board of 9 people and was awarded with as commended with a certificate.